Attraction Design

MIKS Wins German Design Award

The Exhibition Appearance of Bombardier Transportation Wins over the Jury

(Hamburg, 02.11.2015) The Hamburg-based agency MIKS has once again been awarded the German Design Award, one of the most internationally recognized design awards. The creative studio received a Special Mention for the presentation of Bombardier Transportation at InnoTrans, a leading international trade fair, in the past year. The Bombardier appearance made a lasting impression with a performance show covering around 1.000m², including an outdoor pavilion and track installations. The indoor design presented an abstraction of the global leader’s portfolio and expertise, serving as a reception area for political and business delegations.
The core of the presentation staged mobility themes in three central installations, spatially translated into frames. As a key element of the corporate design these frames provided a unified brand image and turned Bombardier’s expertise into an experience. The palette and choice of materials that evoked technology sent a strong signal, underlining the market position and impact of Bombardier.
Birgit Eweleit, event manager at Bombardier Transportation, comments: “We are very happy about this acknowledgment, it is testimony to a successful creative cooperation. Together with MIKS we accomplished an impressive presentation of our railway technology innovations, harmoniously combined with our corporate design, at InnoTrans.”


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