Attraction Design
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Hamburg
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temporäre bauten
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The brand presentation concept for Featuring stands
out for its surprising application of contrasts: Elements
like concrete and black steel grates
lend the brand a rough and cool touch, while
the use of feathers provides a lighter and
more poetic feel. The concept
picks up on the product’s material, namely down
feathers, and employs it as a creative antithesis to the
urban design of the booth. In collaboration
with fashion agency Zitra, MIKS created the stage
for this brand of high-quality down jackets, a label
of the Otto group, for fashion weeks in
Berlin and London.
Contact Work Space & Showroom Shop & Bar Exhibition & Event German